What Is the Goal of Measuring Message/crisis Control as a Key

What is the goal of measuring message/crisis control as a key performance indicator?

A) To determine what design choices trigger the best performance on the KPIs.
B) To compare the cost of different tactics.
C) To determine the time value of performing one action vs.another action.
D) To determine how well the brand addressed customer needs.
E) To gauge the successfulness of risk mitigation efforts.