Consumer protection statutes do not require proof of intent, regardless of whether the merchant did not think the ad was misleading.

Question

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Consumer protection statutes focus on protecting the consumer, and therefore do not require proof of intent on the part of the merchant. This means that even if the merchant did not intend to mislead consumers, if their advertisement is found to be misleading, they can still be held accountable for any damages or losses suffered by consumers as a result.

Consumer Protection Statutes Do Not Require Proof of Intent, Regardless