Research and audience measurement companies include the
A) Canadian Direct Marketing Association
B) Newspaper Marketing Bureau
C) Audit Bureau of Circulations
D) Radio Marketing Bureau
E) Association of Advertisers
Correct Answer:
Verified
Q1: Most advertising plans are evaluated on reaching
Q2: The advertising manager is responsible for activities
Q5: One of the largest media companies in
Q8: In the context of advertising, the brand
Q9: Which medium currently generates the most advertising
Q11: The position of advertising manager is in
Q15: Organizations that support the advertising industry include
A)
Q17: Which of the following advertising mediums has
Q18: Canadian advertising clients can include
A) consumers
B) advertising
Q20: Nielsen Media Research is an independent organization
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