In the context of advertising, the brand manager deals with the agency on

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The brand manager's primary responsibility is to oversee the advertising and promotion of a particular brand. This involves working closely with the advertising agency to develop and execute creative and media strategies, as well as coordinating other integrated marketing communications activities. The brand manager may also be involved in customer intelligence and research plans, but this is not their main focus. They typically do not deal directly with other products in the same category or with sales reports and forecasts. The resources of the client company may come into play, but again, this is not the primary focus of the brand manager's relationship with the agency.

In the Context of Advertising, the Brand Manager Deals with the Agency