An advertising manager can evaluate the success of an advertising campaign by
A) reviewing planned media expenditures
B) assessing the reactions of sales management personnel
C) relying primarily on qualitative judgments
D) counting the number of sales leads that were generated
E) examining the cost/value relationship
Correct Answer:
Verified
Q2: The Institute of Communications Agencies (ICA) is
Q3: The largest agency network in Canada is
A)
Q4: Advertisers are represented by the
A) CRTC
B) CARDMEDIA
C)
Q5: Advertising support firms include
A) photographers
B) advertising schools
C)
Q6: The Canadian media is divided into numerous
Q7: Category managers are common in large, packaged
Q13: Which of the following organizations provides media
Q15: Organizations that support the advertising industry include
A)
Q17: Which of the following advertising mediums has
Q20: Nielsen Media Research is an independent organization
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