Market segmentation refers to the process of dividing a large market into
A) smaller units for creative purposes
B) smaller homogeneous markets
C) different target areas for different agencies
D) different product categories

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a large market into smaller homogeneous markets, which share similar characteristics such as demographics, behavior, and needs. This enables companies to tailor their marketing efforts to specific segments and improve their chances of success in each market. A, C, and D are not accurate descriptions of market segmentation.

Market Segmentation Refers to the Process of Dividing a Large