The ability of a company to target specific customers is based on the concept of
A) positioning strategy
B) double targeting
C) brand preference
D) market segmentation
E) agency selection

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a larger market into smaller groups of consumers who have similar needs or characteristics. This allows companies to target specific segments with customized marketing strategies and products, increasing the chances of success. By understanding the unique needs and preferences of each segment, companies can tailor their offerings to better meet customer demand and build stronger relationships with their target audience.

The Ability of a Company to Target Specific Customers Is