If a positioning strategy is working, a company should
A) decrease advertising spending
B) avoid the temptation to change things
C) replace the advertising agency
D) make frequent changes in positioning and advertising strategy
E) reposition before the market gets bored

Question

Quizplus · Accepted Answer

If a positioning strategy is working, it means that the company has successfully differentiated itself from competitors and established a clear image in the minds of consumers. Changing the strategy could confuse customers and undo the progress that has been made. Therefore, it is best to avoid the temptation to change things and stick with the current positioning strategy.

If a Positioning Strategy Is Working, a Company Should