Psychographic information on a brand's target market allows advertisers to use
A) brand-leadership positioning
B) head-on positioning
C) lifestyle positioning
D) product-differentiation positioning
E) innovation positioning

Question

Quizplus · Accepted Answer

Psychographic information, which includes values, attitudes, interests, and lifestyle choices, is particularly useful for lifestyle positioning, as it allows advertisers to tailor their message and target consumers who share similar values and interests.

Psychographic Information on a Brand's Target Market Allows Advertisers to Use