Numerous advertising examples can be cited to demonstrate advertising applications of Maslow's need theory; for example, safety needs are used to motivate people to purchase retirement savings plans.

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Maslow's need theory posits that human needs are arranged in a hierarchy of five levels, starting with physiological needs at the bottom and ending with self-actualization needs at the top. Marketing and advertising can use this theory to appeal to consumers' needs at various levels. For instance, safety needs can be addressed in advertising retirement savings plans, which promise financial security and stability in old age.

Numerous Advertising Examples Can Be Cited to Demonstrate Advertising Applications