Apple's positioning statement forms a meaningful relationship with Apple customers.
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Q79: Ideal self is how you see yourself.
Q80: The role you play with yourself, such
Q81: Discuss how positioning strategy applies to Coca-Cola's
Q82: What are the primary reasons for repositioning?
Q83: How can marketers use the self-concept theory
Q85: In crowded markets, where competing products are
Q86: The positioning strategy statement should be detailed.
Q87: Explain the concept of direct segmentation.
Q88: Give an example and explain what is
Q89: A good reason to reposition a product
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