In crowded markets, where competing products are perceived as similar by the target market, a lifestyle positioning strategy is effective.

Question

Quizplus · Accepted Answer

Lifestyle positioning is effective when products are perceived as similar by the target market because it allows for differentiation based on the values, attitudes, and lifestyles of the target market rather than just product features. This can help a brand stand out in a crowded market and appeal to specific consumer preferences.

In Crowded Markets, Where Competing Products Are Perceived as Similar