A good reason to reposition a product is when the preferences of the target market have changed.

Question

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Repositioning a product becomes necessary when the preferences, needs, and wants of the target market have shifted. As the market evolves, the product must adjust to the new market conditions to remain relevant and competitive. Repositioning may involve changing the product's features or benefits, its price point, or its overall image, among other things, to better align with the new market requirements. By doing so, the product can increase its appeal to the target customers and capture more of the market share.

A Good Reason to Reposition a Product Is When the Preferences