The advertising agency might gain general direction by noting the client's preference for ______________, but strategy is normally the domain of the agency.

Question

Quizplus · Accepted Answer

The client's preference for the type of appeal in advertising (emotional or humorous) can give the advertising agency a general direction on how to approach the campaign. However, the overall strategy, including how to implement these appeals effectively, is typically developed by the agency.

The Advertising Agency Might Gain General Direction by Noting the Client's