In order for the audience to remember the name of the product in a television commercial,there must be sufficient
A) brand registration
B) production quality
C) product comparison
D) brand endorsement
E) brand demonstration
Correct Answer:
Verified
Q43: An eye movement camera test measures how
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Q50: A brand's reputation can also influence
A) the
Q50: Day-after recall testing is used by the
Q51: Product demonstrations are used in advertisements when
Q52: Creative research is the process of measuring
Q54: Wheaties cereal tagline,"Breakfast of Champions" is an
Q56: Pickup trucks like the Dodge Ram often
Q58: Another form of advertising research is the
Q73: Through consultation with the agency's creative team,
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