The primary purpose of the headline is to
A) command the reader's attention
B) tell what product is for sale
C) support the company's brand
D) entertain the reader
E) educate the reader
Correct Answer:
Verified
Q10: In traditional print advertising, the central idea
Q11: Budweiser's headline "Hockey will never be the
Q12: The body copy is the part of
Q13: Flow refers to
A) the movement of the
Q14: Balance refers to
A) the use of left
Q16: Spot colour attracts attention
A) only in a
Q17: Short copy is most appropriate for
A) narrative
Q18: Nike's "Just do it" is an example
Q19: The art director develops thumbnail sketches, which
Q20: In this type of layout, the copy
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