Nike's "Just do it" is an example of
A) a headline
B) body copy
C) a subhead
D) a signature
E) short copy
Correct Answer:
Verified
Q13: Flow refers to
A) the movement of the
Q14: Balance refers to
A) the use of left
Q15: The primary purpose of the headline is
Q16: Spot colour attracts attention
A) only in a
Q17: Short copy is most appropriate for
A) narrative
Q19: The art director develops thumbnail sketches, which
Q20: In this type of layout, the copy
Q21: The type of layout that is least
Q22: Insert layouts are commonly used to
A) emphasize
Q23: The most widely used form of direct-response
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