One purpose of a signature is to
A) capture the reader's attention
B) position the product in the customer's mind
C) provide more information
D) keep body copy short
E) integrate the headline with the illustration

Question

Quizplus · Accepted Answer

The purpose of a signature is to position the product in the customer's mind. It typically includes the brand name or slogan to reinforce brand recognition and association with the product or company. Capturing attention, providing more information, keeping body copy short, and integrating the headline with the illustration are other functions of ad elements such as headlines, body copy, and visuals.

One Purpose of a Signature Is to