The art director develops thumbnail sketches, which are
A) small, experimental drawings of design concepts
B) ads in which the background extends to the page edge
C) highly refined facsimiles of the finished ad
D) ads that are balanced from left to right
E) actual size drawings of an ad
Correct Answer:
Verified
Q14: Balance refers to
A) the use of left
Q15: The primary purpose of the headline is
Q16: Spot colour attracts attention
A) only in a
Q17: Short copy is most appropriate for
A) narrative
Q18: Nike's "Just do it" is an example
Q20: In this type of layout, the copy
Q21: The type of layout that is least
Q22: Insert layouts are commonly used to
A) emphasize
Q23: The most widely used form of direct-response
Q24: Direct-response communication
A) can only be used in
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