The client provides the agency's media personnel with background information, along with direction for developing the media plan in a document called
A) a media brief
B) a market profile
C) a media strategy
D) a creative brief
E) the media plan
Correct Answer:
Verified
Q7: Frequency refers to
A) the type of TV
Q8: When it comes to reach versus frequency,
Q9: If a message reaches 70 per cent
Q10: The direction a media plan takes is
Q11: The nature of the word "shotgun" suggests
Q13: The total, unduplicated audience potentially exposed one
Q14: In the case of a "profile-matching strategy",
Q15: In advertising, "continuity" is
A) the length of
Q16: The section of the media brief which
Q17: Media planning involves developing a plan of
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