Prior to committing to a plan, media planners should analyze competitors'

Question

Quizplus · Accepted Answer

Analyzing competitors' media usage and expenditure patterns can provide valuable insights into what channels and tactics they are using to reach their target audience, as well as how much they are spending. This information can help media planners determine the best approach for their own campaigns and potentially identify areas where they can differentiate themselves from their competitors. While analyzing competitors' websites, annual sales, target audience, and mission statements may also be useful, media usage and expenditure patterns are likely the most relevant factors for media planning specifically.

Prior to Committing to a Plan, Media Planners Should Analyze