CPM is defined as
A) creative per media
B) Consumer Protection Magazine
C) cost per thousand
D) media publishing cost
E) client profile and media
Correct Answer:
Verified
Q21: The ability to cancel a media buy
Q23: In advertising, a "hiatus" is when
A) consumers
Q26: Network television and national magazines are obvious
Q28: A "skip schedule" is when advertisers
A) purchase
Q30: Selective spot television is an attractive option
Q32: "Funnelling" in the media selection process involves
A)
Q34: The advantage of a concentrated media strategy
Q36: This type of media schedule is used
Q38: When time and space are purchased in
Q40: Providing coverage only in key markets is
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