A technique in which the coloured background of an ad extends to the edge of the page is called

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This technique is called a bleed, where the colour or image goes beyond the edge of the page to create a seamless appearance. Spot colour refers to using a specific colour, full colour refers to using CMYK colours, gatefold is a type of fold in print design, and placement refers to the specific location of an ad in a publication.

A Technique in Which the Coloured Background of an Ad