If a commercial message reaches 20 per cent of target households in a market and the commercial is scheduled five times per week,how many GRPs does it achieve?

Name: If a commercial message reaches 20 per cent of target households in a market and the commercial is scheduled five times per week,how many GRPs does it achieve?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

GRPs (Gross Rating Points) are calculated by multiplying the reach percentage by the frequency. Here, the reach is 20% and the frequency is 5 times per week, so 20% * 5 = 100 GRPs.

If a Commercial Message Reaches 20 Per Cent of Target