The success of a direct mail campaign is measured in one way-the sales generated by the mailing.As a general rule,business-oriented direct mail receives _____of responses within the first week of the mailing
A) 25% of responses
B) 10% of responses
C) 15% of responses
D) 20% of responses
E) 5% of responses
Correct Answer:
Verified
Q21: A proper mailing list offers an advertiser
Q26: Targeting an audience based on demographic, psychographic
Q28: The national reach potential is very high
Q30: A buyer can provide the profile of
Q32: The practice of including a pre-printed reply
Q33: In comparison to magazines, direct mail
A) needs
Q35: Canada Post's research indicates that 79 per
Q36: Circulation lists are magazine subscription lists that
Q37: The most common means of direct mail
Q38: To reach its target audience, specific neighbourhoods
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