What type of targeting online is Molson using when it advertises on TSN.ca for its Canadian and Coors Light brands?
A) daypart
B) behavioural
C) psychographic
D) demographic
E) physiological

Question

Quizplus · Accepted Answer

Molson is using demographic targeting by advertising on TSN.ca, a Canadian sports website that primarily targets a male demographic. Molson's Canadian and Coors Light brands are also targeted towards an adult demographic, which aligns with the expected audience of a sports website.

What Type of Targeting Online Is Molson Using When It