The most popular model for pricing ads on the internet is
A) pay-for-performance
B) CPM
C) flat fee
D) sponsorship
E) CPC

Question

Quizplus · Accepted Answer

CPM (cost per thousand impressions) is the most popular pricing model for online advertising. Advertisers pay a set fee for every 1000 times their ad is displayed on a web page or mobile app. This pricing model allows advertisers to reach a large audience, while only paying for the number of impressions their ad receives.

The Most Popular Model for Pricing Ads on the Internet