The Interactive Advertising Bureau is actively promoting a new set of terms to measure social media efforts. One of these terms is
A) viral click rate
B) conversation reach
C) clickthrough
D) visits
E) click rates

Question

Quizplus · Accepted Answer

The term promoted by the Interactive Advertising Bureau to measure social media efforts is "conversation reach". The term refers to the potential audience size reached by a social media conversation or campaign. It takes into account not only the number of people directly engaged in the conversation but also those who are exposed to the topic through shares, retweets, and other means. This metric is more relevant than simple click rates or visits, as it reflects the true impact of social media efforts on a wider audience.

The Interactive Advertising Bureau Is Actively Promoting a New Set