Google's service AdWords is used to determine the ads that appear on the search results page. If awareness is the advertiser's objective, Google's costs are based on
A) cost-per-click
B) cost per thousand impressions
C) cost-per-acquisition
D) cost per million impressions
E) flat-fee

Question

Quizplus · Accepted Answer

Cost per thousand impressions (CPM) is the cost paid per 1,000 times an ad appears on the search results page. If the advertiser's objective is awareness, they would want their ad to be seen as many times as possible by their target audience, and CPM pricing structure would be the best choice for them. Cost-per-click (CPC) and cost-per-acquisition (CPA) are pricing structures suited for advertisers whose objective is to drive traffic to their website or have a user take a specific action, respectively. Cost per million impressions (CPMI) is not a common pricing structure, and flat-fee does not consider the number of impressions or clicks an ad generates.

Google's Service AdWords Is Used to Determine the Ads That