Among media-delivered coupons, this distribution method has a higher rate of redemption than magazines.

Question

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Direct mail coupons are highly targeted and personalized, making them more likely to be redeemed. They also have a physical aspect, which may make them more memorable and actionable. On the other hand, magazine coupons usually have a wider reach but may not be as timely or relevant to the recipient, resulting in a lower redemption rate.

Among Media-Delivered Coupons, This Distribution Method Has a Higher Rate