The industry benchmark for sports sponsorship is currently 4:1,meaning $4 in sponsorship and its marketing support for every $1 spent on exposure (e.g.,free air time).

Name: The industry benchmark for sports sponsorship is currently 4:1,meaning $4 in sponsorship and its marketing support for every $1 spent on exposure (e.g.,free air time).
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The industry benchmark for sports sponsorship is typically 4:1, meaning $4 in exposure value for every $1 spent on sponsorship, not the other way around.

The Industry Benchmark for Sports Sponsorship Is Currently 4:1,meaning $4