The marketing manager for Carver Products,Inc.asked her research staff to identify all of the points of contact that consumers are likely to have with Carver's products.The marketing manager would most likely use this information in designing a(n)_____.

Question

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The marketing manager asked for identifying all points of contact that consumers have with Carver's products. This information is most likely to be used in designing an integrated marketing communications program that ensures consistent messaging and branding across all touchpoints.

The Marketing Manager for Carver Products,Inc