Fundamental decisions in the marketing communications decision-making process are _____,and implementation decisions are _____.

Question

Quizplus · Accepted Answer

Fundamental decisions in the marketing communications decision-making process are strategic as they involve identifying and setting communication objectives, target audiences, and message strategies. Implementation decisions are tactical as they involve choosing specific media channels, tactics, and allocating budgets to execute the communication plan.

Fundamental Decisions in the Marketing Communications Decision-Making Process Are _____,And