A potential downside for the host brand with respect to ingredient branding is that the equity of the ingredient brand might be so great that it overshadows the host brand.

Question

Quizplus · Accepted Answer

This is because ingredient branding relies on the reputation and equity of the ingredient brand, and if it becomes too strong, customers may start to associate the quality and value of the product with the ingredient brand rather than the host brand. This can weaken the host brand's identity and market position.

A Potential Downside for the Host Brand with Respect to Ingredient