In which approach to enhancing brand equity do marcom practitioners attempt to build advantageous associations through creative,attention getting,and believable messages?
A) speak-for-itself approach
B) message-driven approach
C) leveraging approach
D) shotgun approach
E) cast-a-wide-net approach

Question

In which approach to enhancing brand equity do marcom practitioners attempt to build advantageous associations through creative,attention getting,and believable messages? 
A) speak-for-itself approach 
B) message-driven approach 
C) leveraging approach 
D) shotgun approach 
E) cast-a-wide-net approach

Quizplus · Accepted Answer

The message-driven approach focuses on creating attention-grabbing and persuasive messages to build advantageous brand associations. It aims to create a strong emotional connection between the brand and the target audience through creative and believable messaging.

In Which Approach to Enhancing Brand Equity Do Marcom Practitioners