Kellogg's,a cereal manufacturer,and Disney and Pixar have partnered in brands of cereal targeted to children.The cereals are named after their movies,such as Finding Nemo and The Incredibles.What is this alliance known as?

Question

Kellogg's,a cereal manufacturer,and Disney and Pixar have partnered in brands of cereal targeted to children.The cereals are named after their movies,such as Finding Nemo and The Incredibles.What is this alliance known as?

Quizplus · Accepted Answer

This alliance is known as co-branding, which involves two or more brands collaborating on a product or service to create a combined brand identity. In this case, Kellogg's, Disney, and Pixar have partnered to create a line of cereals that leverage the brand recognition and appeal of popular movies like Finding Nemo and The Incredibles.

Kellogg's,a Cereal Manufacturer,and Disney and Pixar Have Partnered in Brands