The effect of marcom,or of its specific elements such as advertising,can be gauged in terms of whether it generates a reasonable _____.
A) return on marketing investment (ROMI)
B) return on customer investment (ROCI)
C) return on equity investment (ROEI)
D) return on brand investment (ROBI)
E) return on sales investment (ROSI)
Correct Answer:
Verified
Q78: What is necessary to create favorable,strong,and unique
Q79: Associations about locations and structures such as
Q80: Which of the following is a symbolic need
Q81: Specific measures that are used to judge
Q82: Sam is tasked with employing marketing-mix modeling
Q84: Discuss the benefits of brand equity from
Q85: In using marketing-mix modeling,the finer,or more disaggregated,the
Q86: Which of the following statements is FALSE
Q87: Marketing-mix modeling typically employs which statistical technique
Q88: The objective of marketing communications is to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents