Harold is trying to determine the appropriate metric his company should use to gauge the effectiveness of its marcom efforts.Which of the following is a possible option?

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All of these metrics are valid options for measuring the effectiveness of marcom efforts. Brand awareness can indicate how well the company's message is resonating with its target audience. Attitudes toward the brand can reveal how the audience perceives the company and its offerings. Purchase intentions can give insight into whether or not the audience is likely to make a purchase, while sales volume is a more concrete measure of the success of the marcom efforts. Ultimately, the most comprehensive approach would be to use a combination of these metrics to gain a well-rounded understanding of the impact of marcom efforts.

Harold Is Trying to Determine the Appropriate Metric His Company