Which philosophy implies that when a name does not have much preexisting meaning,subsequent marketing communications are able to create the exact meaning desired without contending with past associations already accumulated in people's memories?

Question

Quizplus · Accepted Answer

The empty-vessel philosophy implies that it is possible to create meaning for a name through subsequent marketing communications, as there are no existing associations or preconceived notions already in people's memories. This approach assumes that a name is essentially an empty vessel that can be filled with any desired meaning through marketing efforts.

Which Philosophy Implies That When a Name Does Not Have