Kellogg lost the exclusive rights to their cereal name,Shredded Wheat,because the name was used to refer to all cereal made of shredded wheat.This is called _____.

Question

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The loss of exclusive rights to a brand name due to it becoming a generic term is known as genericness. Shredded Wheat became a generic term for any cereal made of shredded wheat, leading to Kellogg's loss of exclusive rights to the name.

Kellogg Lost the Exclusive Rights to Their Cereal Name,Shredded Wheat,because