Advertising of prescription drugs that is directed toward consumers is known as _____.

Question

Quizplus · Accepted Answer

Direct-to-consumer advertising refers to advertising of prescription drugs that is targeted at consumers, as opposed to healthcare professionals. This type of advertising has become increasingly common in recent years, and is a controversial issue due to concerns about the potential for misleading or inaccurate information to be presented to consumers.

Advertising of Prescription Drugs That Is Directed Toward Consumers Is