A number of major corporations,such as General Motors,Amway,and Evian,sponsor or support worthy causes,many of which are environmental causes.These companies are highly motivated to engage in cause-oriented marketing because _____.
A) it is a socially acceptable way of distributing excess profits
B) corporations function better in a healthy environment
C) corporations hope to generate goodwill toward the company and its brands
D) major companies are required by law to support environmentally friendly causes
E) research shows that companies that support the environment do better financially

Question

A number of major corporations,such as General Motors,Amway,and Evian,sponsor or support worthy causes,many of which are environmental causes.These companies are highly motivated to engage in cause-oriented marketing because _____.
A) it is a socially acceptable way of distributing excess profits 
B) corporations function better in a healthy environment 
C) corporations hope to generate goodwill toward the company and its brands 
D) major companies are required by law to support environmentally friendly causes 
E) research shows that companies that support the environment do better financially

Quizplus · Accepted Answer

Companies engage in cause-oriented marketing primarily to generate goodwill toward the company and its brands. Supporting worthy causes, especially those related to the environment, can help improve the company's image and reputation among consumers, which can lead to increased brand loyalty and sales. While some companies may distribute excess profits through philanthropic activities, this is not the primary motivation for cause-oriented marketing. There is no legal requirement for companies to support environmental causes, and while some research suggests that companies that adopt sustainable practices can perform better financially in the long run, this is not the only reason why companies engage in cause-oriented marketing.

A Number of Major Corporations,such as General Motors,Amway,and Evian,sponsor or Support