The first major step in the market segmentation process is to identify bases,such as behavior or demographics,to segment the market.
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Q9: In the VALS segmentation scheme,consumer segments are
Q10: Purchasing patterns often are influenced more by
Q11: PRIZM NE is a classification system that
Q12: The premise underlying geodemographic targeting is that
Q13: The best predictor of one's future behavior
Q15: Futures Company MindBase psychographic segmentation scheme consists
Q16: Market segmentation is the act of dividing
Q17: Targeting implies efficiency of effort.
Q18: Behaviorgraphics is the most predictive indicator of
Q19: The Makers would be the VALS group
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