Makers in the VALS classification framework tend to buy the finer things in life.
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Q1: The Believers is the VALS group that
Q3: Targeting specific audiences can be considered the
Q4: In the PRIZM NE segmentation system,Bohemian Mix
Q5: Demographic data is relatively easy to obtain
Q6: Geodemographic clustering systems have been developed only
Q7: Due to privacy laws,marketers are not able
Q8: Demographics refers to information about consumers' attitudes,values,motivations,and
Q9: In the VALS segmentation scheme,consumer segments are
Q10: Purchasing patterns often are influenced more by
Q11: PRIZM NE is a classification system that
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