The premise underlying geodemographic targeting is that people who _____ also share demographic and lifestyle similarities.
A) are in the same income category
B) reside in similar areas
C) are of the same age
D) are of the same gender
E) are of the same ethnic group

Question

The premise underlying geodemographic targeting is that people who _____ also share demographic and lifestyle similarities.
A) are in the same income category 
B) reside in similar areas 
C) are of the same age 
D) are of the same gender 
E) are of the same ethnic group

Quizplus · Accepted Answer

Geodemographic targeting is based on the idea that people who live in the same geographic areas also share similar demographic and lifestyle characteristics. This allows marketers to target specific areas with tailored messages and offers based on the shared characteristics of the residents. While income, age, gender, and ethnicity may all be factors in geodemographic targeting, the key premise is that people who reside in similar areas will have similar characteristics.

The Premise Underlying Geodemographic Targeting Is That People Who _____