Which of the following is a FALSE statement?
A) The total spending power of African Americans is considerable.
B) The average age of African Americans is younger than that of any other segment.
C) African-Americans are geographically concentrated.
D) African-Americans tend to purchase prestige and name-brand products in lower proportion than other segments.
E) None of these are correct.

Question

Which of the following is a FALSE statement? 
A) The total spending power of African Americans is considerable. 
B) The average age of African Americans is younger than that of any other segment. 
C) African-Americans are geographically concentrated. 
D) African-Americans tend to purchase prestige and name-brand products in lower proportion than other segments. 
E) None of these are correct.

Quizplus · Accepted Answer

This statement is false. According to market research, African Americans tend to purchase prestige and name-brand products in higher proportion than other segments.

Which of the Following Is a FALSE Statement