Exposure occurs when _____.
A) consumers come in contact with the marketer's message
B) consumers become aware of the message
C) consumers are impacted by the message
D) consumers store information in long-term memory
E) None of these are correct.

Question

Exposure occurs when _____.
A) consumers come in contact with the marketer's message 
B) consumers become aware of the message 
C) consumers are impacted by the message 
D) consumers store information in long-term memory 
E) None of these are correct.

Quizplus · Accepted Answer

Exposure refers to the extent to which consumers come in contact with the marketer's message, such as through advertising or other forms of promotion. It does not necessarily mean that the consumers have become aware of or impacted by the message, or that they have stored the information in long-term memory.

Exposure Occurs When _____