The _____ heuristic has consumers establish minimum cutoffs on all pertinent choice criteria.
A) disjunctive
B) lexicographic
C) compensatory
D) conjunctive
E) affect referral

Question

The _____ heuristic has consumers establish minimum cutoffs on all pertinent choice criteria.
A) disjunctive 
B) lexicographic 
C) compensatory 
D) conjunctive 
E) affect referral

Quizplus · Accepted Answer

The conjunctive heuristic involves consumers setting minimum cutoffs for all relevant attributes and eliminating options that do not meet those cutoffs. This allows consumers to quickly eliminate options that do not meet their basic requirements, making the decision-making process more manageable.

The _____ Heuristic Has Consumers Establish Minimum Cutoffs on All