Evelyn Rivers is the advertising director of a chain of health clubs.She is putting together an advertisement.She wants to enhance the consumers' opportunity to encode information.The best way to accomplish this objective would be to _____.

Question

Quizplus · Accepted Answer

Repeating the ad on multiple occasions increases the chances that consumers will notice and remember the information, enhancing their opportunity to encode it.

Evelyn Rivers Is the Advertising Director of a Chain of Health