Attitudes toward a brand result from a combination of _____ attitude-formation processes.
A) primary and secondary
B) linear and non-linear
C) associative and non-associative
D) central- and peripheral-route
E) None of these are correct.

Question

Attitudes toward a brand result from a combination of _____ attitude-formation processes.
A) primary and secondary 
B) linear and non-linear 
C) associative and non-associative 
D) central- and peripheral-route 
E) None of these are correct.

Quizplus · Accepted Answer

Attitudes toward a brand are formed through a combination of central-route and peripheral-route processes. Central-route processing involves a rational and logical evaluation of the brand based on its features and benefits, while peripheral-route processing involves a more superficial evaluation based on factors such as brand image, endorsements, and emotional appeals. Both of these processes contribute to the formation of attitudes toward a brand. A, B, and C are incorrect because they do not accurately reflect the attitude-formation processes relevant to brand attitudes.

Attitudes Toward a Brand Result from a Combination of _____